Carreen Schroeder

Content Marketing Director — GIM Content Management

• Lead content strategy, SEO planning, and editorial execution for U.S. and international clients.

• Produce long-form articles, case studies, white papers, scripts, landing pages, and conversion-focused web content.

• Manage multi-project workflows, editorial calendars, and cross-functional collaboration with SMEs, engineers, and executives.

• Develop brand messaging, style guides, and scalable content systems that increase consistency and organic reach.

• Build lead-nurture workflows, intake funnels, and automated content using Wix, HubSpot, WordPress, and AI tools.

Content Marketing Specialist — Benchmark 

• Produced high-quality technical content for engineers, OEMs, and industrial audiences.

• Co-managed the global editorial calendar

• Managed the quarterly marketing budget for contractors (~$20k)

• Collaborated daily with SMEs, marketing, sales, UX, and global contractors to deliver aligned messaging.

• Improved SEO visibility by optimizing metadata, rewriting legacy content, and aligning content to search intent.

• Developed editorial workflows, enforced brand guidelines, and followed QA systems used across multiple business units.

Additional Professional Experience

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• Former independent journalist with a background in research-driven reporting.
   

• Experienced content strategist with strong project management and client-facing communication.
   

• Produced content across industries, including manufacturing, language services, education, tech, food & beverage, wellness, government, civic engagement, and more.

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• For prominent GIM clients, I helped improve content quality, making our content output more scalable, consistent, and versatile. I did this by often playing a key role in:​​

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• Creating comprehensive editorial style guides.

• Building and administering customized Writers’ Workshops to train new contributors on tone, structure, SEO expectations, and research standards.

• Assigning content by strategically matching writers’ strengths with industry needs, client services, and seasonal events in the localization space.

• Teaching the team how to repurpose content across formats (e.g., taking long research reports and articles and turning them into short TL;DR pieces, scripts for voiceover artists, promotional snippets, and commercial-ready messaging.

• Onboarding and elevating their respective writing teams.