Portfolio
Explore SEO, AI content strategy, technical writing, and thought leadership projects across education, engineering, manufacturing, language services, and emerging technologies.
Featured Projects
SEO & AI Content Strategy for Stride/K12
Led the development of a scalable SEO and AI content strategy for Stride/K12, creating optimized content workflows, improving editorial processes, and helping produce high-quality educational resources designed for both traditional search engines and emerging AI search experiences.
Key Contributions
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Built scalable SEOand AI content workflows
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Developed content briefs, QA processes, and editorial standards
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Collaborated with marketing, product, and AI teams
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Tracked performance using GSC, BrightEdge, Airtable, and analytics
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Produced SEO-optimized educational content at scale
Engineering & Manufacturing Content Strategy
Partnered with global engineering and manufacturing organizations to create technically accurate, SEO-optimized content that translated complex products and processes into clear, engaging resources. My work supported thought leadership, lead generation, and product marketing across advanced manufacturing, aerospace, industrial automation, sustainability, electric vehicles, and semiconductor capital equipment. Every project balanced technical precision with readability while aligning with business goals and measurable search performance.
Key Contributions
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Technical blogs, pillar pages, white papers, and web content
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Subject matter expert and cross-functional collaboration
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Editorial calendars, style guides, and content governance
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Content budget, contractor, and production management
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Data-driven content strategy and performance analysis
Language Services & Localization
Developed content that helped translation and localization organizations communicate their expertise to global audiences. My work included thought leadership, industry research, marketing content, case studies, and educational resources that positioned clients as rusted partners while making complex localization topics accessible to decision-makers around the eworld.
Key Contributions
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Research reports, white papers, and thought leadership
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Localization and multilingual content strategy
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Executive interviews and industry collaboration
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Case studies, maketing content, and educational resources
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Content for global audiences
Educational Assessment & Curriculum Development
Created curriculum materials, educational assessments, instructional resources, and professional learning content for both classroom and online environments. My background spans K-12 education, special education, language instruction, educational publishing, and EdTech, combining instructional expertise with strong editorial standards to create accurate, engaging, and learner-centered content.
Key Contributions
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Curriculum and instructional resource development
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Assessment writing, editing, and quality review
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Special education and differentiated instruction
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Educational publishing and EdTech collaboration
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Classroom-informed instructional design
Thought Leadership & Technical Writing
Transformed complex ideas into clear, engaging content thaat informs auidences and buillds organizatoinal credibility. From executive thought leadership and technical articles to white papers, case studies, and strategic reports, I have developed content that communicates expertise, supports business objectives, and helps organizations establish authority within their industries.
Key Contributions
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Executive thought leadership and ghostwriting
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White papers, case studies, and technical articles
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Strategic content planning and messaging
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Complex technical topics translated for diverse audiences
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Brand authority and audience engagement
Tools, Platforms, & Technologies
I levereage industry-leading content, SEO, analytics, and collaboration platforms to develop high-quality content, streamline editorial workflows, and support data-informed decision-making.
From strategy and content development to performance reporting and cross-functional collaboration, these tools help me deliver efficient, measurable results for clients across multiple industries.
SEO & Analytics
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BrightEdge
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Google Search Console
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Google Analytics
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Google Trends
Content & Project Management
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Airtable
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Retool
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SharePoint
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Editorial Calendars
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Content Workflows
Content Management Systems
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Wix
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WordPress
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HubSpot
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SharePoint
AI & Content Development
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ChatGPT
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Claude
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Gemini
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Relevance AI
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Microsoft 365
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Google Workspace
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Canva
Data & Reporting
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Microsoft Excel
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Performance Reporting
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Keyword Research
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Content Audits
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Competitive Analysis